RAFAEL PUYANA

I explore the empty space that remains in graphic design when, by conviction, all the commercial ingredients are removed. As a graphic designer this has been a ten year of continuous removing procedures, sometimes taking away big layers of marketing fat or doing precise tumor removal of messages, briefs, targets and client relations. The result is always a set of static , interactive or animated visual pieces that at first glance look like contemporary graphic design, but in a detailed view there is always a sarcastic interpretation of my world, full of black humor leaving the taste of something that was supposed to be advertising but is not. My technique is always linked to Interactive Arts and Visual Design. My output is digital wether static, in motion or interactive; always intended to be viewed from the Internet. My work always swings from opposite sides; from static to dynamic / high tech to low tech / Net Art to Graphic Design / Drawing to Programming or Banal to Social Criticism. I spend most of my time in front of a computer, designing, programming, pushing pixels away or just tweeting how silly is tweeting, I was grown with the digital world and with what used to be called the new media that now looks so nostalgically old. The main motivations of my work are: 1) A sarcastic personal view of what surrounds me 2) My private life events and memories. 3) The search for surprise and amusement in the viewer. This last one is what still links me to design; so is not the isolated process of creation but the excitement of the unpredictable reaction and interpretation of the viewer with it's multiple interpretations, that sometimes go from total underestimation to complete misunderstanding. What is now in my way is the search of what the “Post Digital World" means. Looking backwards to what we left behind in the light speed race of the digital and taking the best of what we found during this time for embracing the real world again with a digital mind.