RAFAEL PUYANA

I explore the space that remains in graphic design when, by conviction, all the commercial ingredients are removed. I have been working during the last decade in removing procedures, taking away big layers of marketing matter and doing precise tumor removal of messages, briefs, targets or client influences. The result is always a series of static, interactive or animated visual pieces that at first glance appear as graphic design pieces but in a detailed view are sarcastic interpretations of my own world always leaving a taste that something was supposed to be commercially advertised but is not. I was part and witness in the raise of a new digital world full the now old and nostalgic new media making. My work recursively linked to the Interactive, Digital and Visual arts. My output is digital no matter if is static, in motion or interactive constantly swinging from separate sides; from static to dynamic, high tech to low tech, net art to user experience, drawing to programming or banal opinions to strong social criticism. Always searching the excitement in the unpredictable reaction of the spectator that can shift from total underestimation to complete misunderstanding. What is now in my way is the search of what the "post-post digital world" means. Looking backwards to what we left behind in the light speed race of the digital growth. Taking the best of what we found during this time and rescuing what was left behind embracing it with a digital mind.